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Launch products people already want.

Zazu Labs watches your market, interviews your customers and keeps everything it learns in one brand brain. So your next launch starts from evidence, not a hunch.

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Your market, your customers, one brain.

How launches go today

A competitor drops a new flavour and you find out from a customer.

Ten survey answers say “fine”. Nobody says why they didn't buy.

Someone asks ChatGPT for the best brand in your category. It names someone else.

The signals exist. They're just scattered across shops, spreadsheets, call notes and group chats, and nobody connects them before the decision is made.

Competitor intel

Yesterday's market. Today's market. The difference.

Every day we read competitor sitemaps, Shopify catalogs, pages you pick and their ads, then tell you exactly what changed.

  1. New product
  2. Price 42.00 to 36.00
  3. Removed
  4. New campaign page
A flat lay of consumer products on grey paperNew productPrice 42.00 to 36.00RemovedNew campaign page
Illustration. Your feed shows the real products, prices and pages.

Customer research, by voice

An interviewer that asks the second question.

Share a link or let it call. The AI researcher talks to your customers one by one, digs in when something hurts, and hands you the pains, quotes and patterns.

  • Web or phone, English or German
  • Ten voices, your tone, your priorities
  • Insights go to your brand brain when you approve them
Live interview00:00
Listening
Pain

Packaging fails mid-workout

Quote

“With my teeth. I just gave up.”

Opportunity

Tear-notch or stick pack

One brand brain

Start with your website. We write your brand profile, then every competitor signal and interview insight you approve lands in the same place, ready for the next decision.

Websiteyourbrand.com scannedsent
CompetitorVOLTA cut prices 15%sent
Interview“I need less sugar, not less taste”sent
Brand brain0% complete
Positioning
Waiting for signal
Price band
Waiting for signal
Top pain
Waiting for signal
Next decision
Waiting for signal

Coming next

From watching the market to building with it.

In the works

AI visibility

See how ChatGPT, Perplexity and Google's AI answers describe your category, and whether they recommend you or a competitor.

In the works

Feedback board

Let customers suggest and vote on products, flavours and fixes. Every request feeds the brand brain.

In the works

Community

A private space for your most loyal customers to test early ideas and co-create the next launch with you.

Stop guessing. Start with your website.

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Zazu Labs · intelligence for brands that launch smarter